Corporate Social Responsibility (CSR); Attitudes of Foreign Enterprises in Post-Communism Society: Case of Albania

Güngör Turan, Jona Hoxhaj

Abstract


Albania is a post communism country; openness of the market has increased
Foreign Direct Investments (FDI) and firms are competing to build an image
for themselves as most reliable, effective and honest actors of sustainability and
wellbeing. These companies have adopted new customer centered models which
automatically made them better off compared to approaches of communism
marketers. This study will specifically provide information about the enhancement
which occurred after the political changes of 90s in Albanian Marketplace.
Based on the survey conducted with banks and telecommunication companies
operating in Albania research will estimate the importance of CSR in Albanian
Marketplace and the value customers give to sustainability.
Key Words: CSR, Albania, Social responsible, Ethics, Banking sector,
Telecommunication sector, Customers


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